Blogs are now the most popular communication tool and readers now trust bloggers and its content. Corporations are now using blogs to send the message to the customers. Blogs help in building relationship with customers. Blog readership has seen 300% growth in the past 4 years. 50% of online users are now reading blogs regularly.
According to the latest survey, blogs have more impact on netizens than social networks. 40% of blog readers are taking some action after seeing an ad.
Influential blogs: Technology, Media, Entertainment, Games, travel, automotives and health.
At present, 70% of marketers are now using social networks while 66% are relying on blogs for the marketing of products. 45% of them are using video sites like YouTube. They are also using Email, message boards and forums for marketing purposes. Many companies are now opening their own channels on sites like YouTube and Blogger to increase awareness about their products.
American President Barack Obama successfully used internet platforms like Twitter, YouTube and FaceBook to spread his “Change” message. It is cheap; It is simple; It is fast. Do you want more?
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